VISUAL MERCHANDISE FOR SALES AND PROFITS

The module aims to introduce and apply basic retail merchandising concepts to modern retail management. 

Topics covered include display principles and concepts in presenting merchandise in the store and how to merchandise for sales and profits. 

The module is designed for those who are involved in the process of selling merchandise within the store.

OUTLINE:

• Introduction to Merchandising
• General Principles of Merchandising
• Atmosphere & Store Layout
• Lights and Colors in Merchandising
• The Dynamic of Creating & Maintaining of Retail Image
• Store Signs and POP Material
• Creating Effective In-Store Promotions
• Building Effective Displays
• The Art of Cross Merchandising