Tuesday, May 6, 2014
The module aims to introduce and apply basic
retail merchandising concepts to modern retail management.
Topics covered
include display principles and concepts in presenting merchandise in the store
and how to merchandise for sales and profits.
The module is designed for those
who are involved in the process of selling merchandise within the store.
OUTLINE:
- Introduction to Merchandising
- General Principles of Merchandising
- Atmosphere & Store Layout
- Lights and Colors in Merchandising
- The Dynamic of Creating & Maintaining of Retail Image
- Store Signs and POP Material
- Creating Effective In-Store Promotions
- Building Effective Displays
- The Art of Cross Merchandising
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