INTRODUCTION TO RETAIL MANAGEMENT

Understanding of Management principles and practices of retailing from both strategic and operational perspective is needed for those who are involved in the retail industry. The module is prepared to give an overall idea of the general aspects of industry and hope that participants are able to gain analytical and conceptual skills by addressing retail business issues. The program is suitable as a ‘first step’ for people who have no or limited knowledge or skills on retail industry and is purposed to give retail background to help them to manage their job properly.

OUTLINE:

• An introduction to Retailing
• The Retail House and Retail Triangle
• The State of the Industry
• The Retail Concepts
• The Changing Environment
• Consumer Behavior
• Pricing Strategy in Retailing
• Store Image
• Retail Merchandising and Retail Promotion